The cupcake bubble has been replaced, as I documented last year, by a fro-yo bubble.
So there was a big imperative for cupcake chains to get large quickly.
This was nicely explicated in an Atlantic article whose title says it all: Your Gut Bacteria Want You To Eat A cupcake.
He even designed a cupcake—Barbie's favorite treat—at Manhattan's hip Magnolia Bakery.
You almost have to cut around the icing to pull the cupcake out.
The list included items like “have a bad hair day,” “eat a cupcake,” and “play with Play-Doh.”
And they are also not looking to ride the tails of the cupcake fad.
A woman in a cupcake of a wedding dress, with her wedding party behind her, stands against a frighteningly bruise-hued sky.
Even the Food Network has gotten into the act with their new show, cupcake Wars.
Weak; soft; wimpish: On cupcake opponents: It doesn't matter who you play. When you cross those black lines you should come out and play hard (1990s+)