adjective, cutesier, cutesiest. Informal.
forcedly and consciously cute; coyly mannered: cutesy greeting cards, with animals peeking from behind flowers.
Also, cutesie.

1910–15; cute + -sy

cutesiness, noun Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
cutesy (ˈkjuːtsɪ)
adj , cutesier, cutesiest
informal chiefly (US) affectedly cute or coy

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Word Origin & History

"artificially or annoyingly cute," by 1968, from cute.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
While this is objectively interesting, the cutesy wink to the reader at the end
  is both predictable and patronizing.
His only tiny worry was that a too perfect couple might come across as more
  cutesy than ha-ha funny.
So the point is that you're here to build a road and not make a little cutesy
The cutesy tone of this blog is quite grating considering the way citizens are
  treated by your employees.
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