demarketing

 [dee-mahr-ki-ting]  

de·mar·ket·ing

   [dee-mahr-ki-ting]
noun
advertising that urges the public to limit the consumption of a product, as at a time of shortage.
Origin:
1970–75; de- + marketing
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Demarketing is always a great word to know.
So is callithumpian. Does it mean:
a gadget; dingus; thingumbob.
a children's mummer's parade, as on the Fourth of July, with prizes for the best costumes.
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