demographics

[dem-uh-graf-iks, dee-muh-]
noun
(used with a plural verb) the statistical data of a population, especially those showing average age, income, education, etc.

Origin:
1965–70; see demographic, -ics

Dictionary.com Unabridged

demographic

[dem-uh-graf-ik, dee-muh-]
adjective Also, demographical.
1.
of or pertaining to demography.
noun
2.
a single vital or social statistic of a human population, as the number of births or deaths.

Origin:
1880–85; demo- + -graphic

demographically, adverb
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
demographic (ˌdɛməˈɡræfɪk, ˌdiːmə-)
 
adj
1.  of or relating to demography
 
n
2.  a section of the population sharing common characteristics, such as age, sex, class, etc
 
demo'graphical
 
adj
 
demo'graphically
 
adv

demographics (ˌdɛməˈɡræfɪks, ˌdiːmə-)
 
pl n
data resulting from the science of demography; population statistics

Collins English Dictionary - Complete & Unabridged 10th Edition
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Etymonline
Word Origin & History

demographic
1982, from demographics.

demographics
1967, the science of divining from demographic statistics, from demography + -ics. Originally in reference to TV audiences and advertisers.
Online Etymology Dictionary, © 2010 Douglas Harper
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American Heritage
Medical Dictionary

demographic dem·o·graph·ic (děm'ə-grāf'ĭk, dē'mə-)
adj.
Of or relating to demography.

The American Heritage® Stedman's Medical Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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Example sentences
The demographics of e-readers are unusual.
He said the station was going after the ratings and the demographics which
  would again put it on top.
The management is adapting to the area's new demographics by updating the
  décor.
They advertise on television because it reaches the most consumers in the key
  demographics of 18-39 year old males.
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