To make more acceptable, as by elimination or suppression of an offensive aspect: "Tighter regulation and the entrance of big developers . . . have helped deodorize the industry, but it is still plagued by undercapitalized and even fraudulent developers"(Forbes).
de·o'dor·i·za'tion (-dər-ĭ-zā'shən) n., de·o'dor·iz'er n.
Main Entry: de·odor·ize Variant: or Britishde·odor·ise/dE-'Od-&-"rIz/ Function: transitive verb Inflected Forms:-izedor British-ised; -iz·ingor British-is·ing : to eliminate or prevent the offensive odor of —de·odor·iza·tionor Britishde·odor·isa·tion/-"Od-&-r&-'zA-sh&n/noun —de·odor·iz·eror Britishde·odor·is·ernoun