| direct marketing | |
| —n | |
| Also called: direct selling selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels | |
| Main Entry: | direct marketing |
| Part of Speech: | n |
| Definition: | the business of attempting to sell goods and services directly to customers either through mail order or telephone sales rather than in a retail establishment |