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direct marketing

noun
1.
marketing direct to the consumer, as by direct mail or coupon advertising.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for direct-marketing

direct marketing

noun
1.
selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels Also called direct selling
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Contemporary definitions for direct-marketing
noun

the business of attempting to sell goods and services directly to customers either through mail order or telephone sales rather than in a retail establishment

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