down-mar·ket

[doun-mahr-kit] Chiefly British.
adjective
1.
appealing or catering to lower-income consumers; widely affordable or accessible.
adverb
2.
in a down-market way.

Origin:
1970–75

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2013.
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World English Dictionary
down-market
 
adj
relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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00:10
Down-market is always a great word to know.
So is ort. Does it mean:
an arrangement of five objects, as trees, in a square or rectangle, one at each corner and one in the middle.
a scrap or morsel of food left at a meal.
Example sentences
Trains-both deluxe and down-market-have served as prime cinematic locales.
But this isn't as revolutionary a down-market move as people think.
In any case, the moral of the story is that the recession is forcing middle-market consumers to move down-market.
If you are going laterally or down-market it is more important because it signals you are serious and will likely stay.
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