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downscale

 - 3 dictionary results

down⋅scale

[doun-skeyl] adjective, verb, -scaled, -scal⋅ing.
–adjective
1. located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
2. plain, practical, or inexpensive; not luxurious: downscale clothing.
–verb (used with object)
3. downsize (def. 1).
4. to make less luxurious or expensive.

Origin:
down 1 + scale 3
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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down·scale   (doun'skāl')   
adj.  Of, for, or relating to low-income consumers: mass-produced downscale versions of high-priced fashions.
tr. & intr.v.   down·scaled, down·scal·ing, down·scales
To reduce in scale; scale down.
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Word Origin & History

downscale 
1945, Amer.Eng., as a verb; 1966 as an adj., from down (adv.) + scale (v.).
Online Etymology Dictionary, © 2001 Douglas Harper
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