downscale

[doun-skeyl]
adjective
1.
located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
2.
plain, practical, or inexpensive; not luxurious: downscale clothing.
verb (used with object), downscaled, downscaling.
3.
downsize ( def 1 ).
4.
to make less luxurious or expensive.

Origin:
down1 + scale3

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
downscale
 
adj
1.  of or for the lower end of an economic or social scale; down-market
 
vb
2.  (tr) to reduce the scale of

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

downscale
1945, Amer.Eng., as a verb; 1966 as an adj., from down (adv.) + scale (v.).
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
The downscale for-profit college sector is dynamic and innovative, but it's basically a scam where barely anyone graduates.
High concentrations of methane can cause a downscale deflection of the meter.
To determine the downscale cycle time, measure the concentration of the flue gas emissions until the response stabilizes.
Downscale voters express doubts about what government can do.
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