located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
2.
plain, practical, or inexpensive; not luxurious: downscale clothing.
down·scale (doun'skāl') adj. Of, for, or relating to low-income consumers: mass-produced downscale versions of high-priced fashions. tr. & intr.v.
down·scaled, down·scal·ing, down·scales To reduce in scale; scale down.