downtrend

[doun-trend]
noun
a downward or decreasing tendency, movement, or shift: a downtrend in gasoline consumption; a downtrend in stock prices.

Origin:
1925–30; down1 + trend

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
However, the call is for a concerted effort specifically in the light of the
  present global economic downtrend.
The downtrend of drive-ins has had little to do with their popularity.
The downtrend is slower but it is still a downtrend.
As a result of this economic downtrend, abandoned and underutilized
  contaminated properties flourished throughout the city.
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