At the same time, brick-and-mortar retailers have been steadily losing market share to online retailers and e-commerce generally.
e-commerce sales in 2012 accounted for 5.2 percent of total sales, up from 4.7 percent of total sales in 2011.
On Dec. 22, e-commerce sales were up 108.9 percent from the same day the year before.
In fact, e-commerce is a massive and growing just-in-time industry.
If Paskho reaches its $50,000 mark on Kickstarter, Robinson will launch an e-commerce website.
Now, the company could be losing market share to other retailers and other e-commerce.
In addition to the Japanese flagship, the brand will launch early next year with e-commerce sites in the United States and Brazil.
In the fourth quarter of 2012, e-commerce retail sales were $59.6 billion, up 15.6 percent from the fourth quarter of 2011.
“Most fashion businesses look at e-commerce in the wrong way,” she says.
Meanwhile, copies of her clothing are quickly being manufactured for sale on Chinese e-commerce sites.