noun, plural effronteries.
shameless or impudent boldness; barefaced audacity: She had the effrontery to ask for two free samples.
an act or instance of this.

1705–15; < French effronterie, equivalent to Old French esfront shameless (es- ex-1 + front brow; see front) + -erie -ery

1. impertinence, impudence, cheek.
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World English Dictionary
effrontery (ɪˈfrʌntərɪ)
n , pl -ies
shameless or insolent boldness; impudent presumption; audacity; temerity
[C18: from French effronterie, from Old French esfront barefaced, shameless, from Late Latin effrons, literally: putting forth one's forehead; see front]

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Word Origin & History

1715, from Fr. effronterie, from effronte "shameless," from O.Fr. esfronte, probably from L.L. effrontem (nom. effrons) "barefaced," from L. ex- "out" + frontem (nom. frons) "brow" (see front). L. frontus had a sense of "ability to blush," but the lit. sense of effrontery
has usually been taken to be "putting forth the forehead."
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
The naive effrontery of this book is more pitiful than ridiculous.
The sheer effrontery of the thing took my breath away.
He has the sheer effrontery of a movie star.
This effrontery has become part of his prissy jerky-boy routine.
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