ef·fron·ter·y

[ih-fruhn-tuh-ree]
noun, plural ef·fron·ter·ies.
1.
shameless or impudent boldness; barefaced audacity: She had the effrontery to ask for two free samples.
2.
an act or instance of this.

Origin:
1705–15; < French effronterie, equivalent to Old French esfront shameless (es- ex-1 + front brow; see front) + -erie -ery


1. impertinence, impudence, cheek.
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World English Dictionary
effrontery (ɪˈfrʌntərɪ) [Click for IPA pronunciation guide]
 
n , pl -ies
shameless or insolent boldness; impudent presumption; audacity; temerity
 
[C18: from French effronterie, from Old French esfront barefaced, shameless, from Late Latin effrons, literally: putting forth one's forehead; see front]

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00:10
Effrontery is a GRE word you need to know.
So is ebullience. Does it mean:
to assert with confidence; declare in a positive or peremptory manner
high spirits; exhilaration; exuberance.
Etymonline
Word Origin & History

effrontery
1715, from Fr. effronterie, from effronte "shameless," from O.Fr. esfronte, probably from L.L. effrontem (nom. effrons) "barefaced," from L. ex- "out" + frontem (nom. frons) "brow" (see front). L. frontus had a sense of "ability to blush," but the lit. sense of effrontery
has usually been taken to be "putting forth the forehead."
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
But not without sundry twinges of impotent rebellion against the mild
  effrontery of this unaccountable scrivener.
This effrontery has become part of his prissy jerky-boy routine.
The naive effrontery of this book is more pitiful than ridiculous.
Abel dealt with the innocents, among whom he lived and schemed, with a kind of
  gentle effrontery.
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