So far, the effort is underfunded and hasn't yet enticed China and India.
They enticed Yanukovych into an economic deal that would have gradually diminished Russian influence in Ukraine.
I rarely pay much attention to the cover, but this particular one enticed and would not let go.
late 13c., intice, from Old French enticier "to stir up (fire), to excite, incite," perhaps from Vulgar Latin *intitiare "set on fire," from Latin in- "in" (see in- (2)) + titio (genitive titionis) "firebrand," of uncertain origin. Meaning "to allure, attract" is from c.1300. Related: Enticed; enticing.