to lead on by exciting hope or desire; allure; inveigle: They were enticed westward by dreams of gold.
Origin: 1250–1300;Middle Englishenticen < Old Frenchenticier to incite < Vulgar Latin*intitiāre, equivalent to Latinin-in-2 + -titiāre, verbal derivative of *titius, for titiō piece of burning wood
c.1300, from O.Fr. enticier, perhaps from V.L. *intitiare "set on fire," from L. in- "in" + titio (gen. titionis) "firebrand," of uncertain origin. Related: Enticing.