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enticer

 - 1 dictionary result
en·tice   (ěn-tīs')   
tr.v.   en·ticed, en·tic·ing, en·tic·es
To attract by arousing hope or desire; lure: The promise of higher pay enticed me into the new job. See Synonyms at lure.

[Middle English enticen, from Old French enticier, to instigate, possibly from Vulgar Latin *intītiāre, to set afire : Latin in-, in; see en-1 + Latin tītiō, firebrand.]
en·tice'ment n., en·tic'er n., en·tic'ing·ly adv.
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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