exonym

exonym

[ek-soh-nim]
noun
1.
a name used by foreigners for a place, as Florence for Firenze.
2.
a name used by foreigners to refer to a people or social group that the group itself does not use, as Germans for Deutsche.
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World English Dictionary
exonym (ˈɛksəˌnɪm)
 
n
a name given to a place by foreigners: Londres is an exonym of London
 
[C20: from Greek ex-1 + -onym]

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