face val·ue

[feys val-yoo for 1; feys val-yoo for 2]
noun
1.
the value printed on the face of a stock, bond, or other financial instrument or document.
2.
apparent value: Do not accept promises at face value.

Origin:
1875–80

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2013.
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Collins
World English Dictionary
face value
 
n
1.  the value written or stamped on the face of a commercial paper or coin
2.  apparent worth or value, as opposed to real worth

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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00:10
Face value is always a great word to know.
So is gobo. Does it mean:
a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.
a stew of meat, vegetables, potatoes, etc.
American Heritage
Idioms & Phrases

face value

see at face value.

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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Example sentences
From his position of authority, the pilot expected his words to be accepted at
  face value.
When a bond matures, the investor receives the face value.
If one takes some posts at face value, graduate studies in education is no more
  difficult than reading tea leaves.
Without such a warranty, many people would never willingly accept them at their
  face value from a stranger.
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