face value

[feys val-yoo for 1; feys val-yoo for 2]
noun
1.
the value printed on the face of a stock, bond, or other financial instrument or document.
2.
apparent value: Do not accept promises at face value.

Origin:
1875–80

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
face value
 
n
1.  the value written or stamped on the face of a commercial paper or coin
2.  apparent worth or value, as opposed to real worth

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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American Heritage
Idioms & Phrases

face value

see at face value.

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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Example sentences
As risks go, this one might not be as risky as it seems at face value.
Without looking farther, the physicians had let that section go at its face
  value.
The factor of two is well motivated, discarding it at face value as reasoning
  towards the result is empty rhetoric.
Let's take at face value the idea that a bubble has formed.
Idioms & Phrases
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