fireball Cinnamon Whiskey is manufactured by Sazerac, an alcoholic beverage company based in Metairie, La.
In 2011, fireball had just $1.9 million in sales in the United States, reported Bloomberg Businessweek.
fireball has exploded in popularity in the United States, prompting expansion in Europe.
Excellent; of best quality (1697+) adv: That'll do first-rate
[fr the rating of warships in the 1600s]