Men like Langbehn were firmly on the far right völkisch orbit before they found their place in the SS.
While I firmly believe that, it's not quite true that I never go to a barber.
Business concluded, he took her gently but firmly by the arm and led her out: she was his next appointment.
late 14c., from Old French ferm (12c.) "firm, strong, vigorous, steadfast; loyal, faithful," from Latin firmus "firm, strong, steadfast, enduring, stable," from PIE root *dher- "to hold, support" (cf. Sanskrit dharmah "custom, law," Greek thronos "seat," Lithuanian dirzmas "strong," Welsh dir "hard," Breton dir "steel"). The return in late 1500s to -i- from Middle English ferme was modeled on Latin. Related: Firmly; firmness.
"business house," 1744, from German Firma "a business, name of a business," originally "signature," from Italian firma "signature," from firmare "to sign," from Latin firmare "make firm, affirm," in Late Latin, "confirm (by signature)," from firmus "firm, stable" (see firm (adj.)).
c.1300, fermen "make firm, establish," from Old French fermer (12c.) or directly from Latin firmare, from firmus (see firm (adj.)). Related: Firmed; firming.