froufrou

[froo-froo]
noun
1.
elaborate decoration, as frills, ribbons, or ruffles, especially on women's clothing.
2.
a rustling, particularly the rustling of silk, as in a woman's dress.

Origin:
1865–70; < French; imitative

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World English Dictionary
froufrou (ˈfruːˌfruː)
 
n
1.  a swishing sound, as made by a long silk dress
2.  elaborate dress or ornamentation, esp worn by women
 
[C19: from French, of imitative origin]

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Example sentences
The food is local, it's organic, and the froufrou factor has been banished.
Four windows, four treatments, from simple to froufrou.
The guest rooms are well designed and comfortable, with calm, minimalist
  interiors and a refreshing lack of froufrou.
Not all the popular styles in spring collections are made with flounces and
  froufrou.
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