The Gatorade dunk is a perfect example, which has been a Super Bowl tradition since 1987.
The Daily Beast has learned that the strategy so far is working at Nike, but not at Gillette or Gatorade.
Another company susceptible to changing public opinions about a celebrity endorser is Gatorade.
Jones clearly has the leadership skills, but stay away from his Gatorade.
Bottles of Gatorade, Coke, and Sprite and cans of beer lay crushed on the sidewalk.
Maybe even a polite request, or an offer of money, water, or Gatorade.
"Last year at this time, I had to give them four dollars for cigarettes and two dollars for Gatorade," she said.