It was glitz by association, a classic case study on how to package foreign stars as A-list American celebrities.
Ultimately, behind the glitz and the jokes and the star-studded ZOMG I JUST MET JON HAMM!!!!
Cars have national attributes and GM wants their luxury line to grab the glitz of New York instead of the grime of Detroit.
High gaudy finish; flashy surface: some optional Hollywood glitz/ applied Vegas and hot tub glitz to the old Jack La Lanne
(also glitz up): the Pirates of Penzance newly glitzed (mid-1970s+)