gold-plating

[gohld-pley-ting]
noun
1.
the incorporation of costly and unnecessary features or refinements into a product or structure.
2.
any expensive nonessential item, convenience, or feature: an apartment with a sauna and other gold-plating.

Origin:
1960–65

Dictionary.com Unabridged

gold-plate

[gohld-pleyt]
verb (used with object), gold-plated, gold-plating.
1.
to coat (base metal) with gold, especially by electroplating.
2.
to incorporate costly features or refinements into (something) unnecessarily: The engineers were accused of gold-plating the construction project.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
gold-plate
 
vb
(tr) to coat (other metal) with gold, usually by electroplating

Collins English Dictionary - Complete & Unabridged 10th Edition
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