Is it ensure, insure, or assure?
Old Norse Groenland, so named by its discoverer (986 C.E.) because "it would induce settlers to go there, if the land had a good name":
Hann gaf nafn landinu ok kallaði Groenland, ok kvað menn þat myndu fysa þangat farar, at landit ætti nafn gott. [Islendingabok, 1122-1133]