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greenwash

/ˈɡriːnˌwɒʃ/
noun
1.
a superficial or insincere display of concern for the environment that is shown by an organization
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for greenwash
noun

the practice of promoting environmentally friendly programs to deflect attention from an organization's environmentally unfriendly or less savory activities; also called greenwashing

Examples

Many large industries are using greenwashing techniques to sell themselves these days.

Word Origin

green 'environmentally friendly' + (white)wash 'conceal flaws'

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Slang definitions & phrases for greenwash

greenwash

noun

The practice of promoting environmentally friendly programs to deflect attention from an organization's environmentally unfriendly or less savory activities: using greenwashing techniques to sell themselves

[green, ''environmentally friendly,'' and (white)wash, ''conceal flaws'']


The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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