green·wash  (grēn'wŏsh', -wôsh')  n.
[green + (white)wash.] |
| Main Entry: | greenwash |
| Part of Speech: | n |
| Definition: | the practice of promoting environmentally friendly programs to deflect attention from an organization's environmentally unfriendly or less savory activities; also called greenwashing |
| Example: | Many large industries are using greenwashing techniques to sell themselves these days. |
| Etymology: | green 'environmentally friendly' + (white)wash 'conceal flaws' |
greenwash
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