guise

[gahyz]
noun
1.
general external appearance; aspect; semblance: an old principle in a new guise.
2.
assumed appearance or mere semblance: under the guise of friendship.
3.
style of dress: in the guise of a shepherd.
4.
Archaic. manner; mode.
verb (used with object), guised, guising.
5.
to dress; attire: children guised as cowboys.
verb (used without object), guised, guising.
6.
Scot. and North England. to appear or go in disguise.

Origin:
1175–1225; (noun) Middle English g(u)ise < Old French < Germanic; see wise2: (v.) Middle English gisen, derivative of the noun

guise, guys.


1. form, shape. See appearance.
Dictionary.com Unabridged

Guise

[geez]
noun
1.
François de Lorraine [frahn-swa duh law-ren] , 2nd Duc de, 1519–63, French general and statesman.
2.
his son, Henri I de Lorraine [ahn-ree] , Duc de, 1550–88, French general and leader of opposition to the Huguenots.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
guise (ɡaɪz)
 
n
1.  semblance or pretence: under the guise of friendship
2.  external appearance in general
3.  archaic manner or style of dress
4.  obsolete customary behaviour or manner
 
vb
5.  dialect to disguise or be disguised in fancy dress
6.  archaic (tr) to dress or dress up
 
[C13: from Old French guise, of Germanic origin; see wise²]

Collins English Dictionary - Complete & Unabridged 10th Edition
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Etymonline
Word Origin & History

guise
c.1275, from O.Fr. guise, from Frank. *wisa (cf. O.H.G. wisa "manner, wise").
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Hopefully, the book's re-appearance in slightly new guise will help its ideas
  gain an even wider audience.
Coffeehouse flavor in a new guise.
Parker would slip into the guise of his alter ego, Spenser, cooking in his
  kitchen.
Then reality hit, and it came under the guise of the economy.
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