An act or policy of selling aggressively, forcibly, loudly, etc: Joe is a master at hard sell(1950s+)
The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D. Copyright (C) 2007 by HarperCollins Publishers. Cite This Source
Idioms and Phrases with hard-sell
An aggressive, high-pressure sales practice or promotion, as in Used-car salesmen tend to give you a hard sell. This expression gave rise to the antonym
soft sell, a low-key sales approach that relies on gentle persuasion.
[ ; c. 1950
A difficult sales prospect, one who resists sales pressure. For example, Those brokers who call us at dinnertime find me a hard sell—I usually just hang up on them.
[ Late 1900s