Quiz: Remember the definition of mal de mer?
1690s, American English, variant of hollo (1540s) "to shout," especially "to call to the hounds in hunting," related to hello. Cf. colloquial yeller for yellow, etc. As a style of singing (originally Southern U.S.), first recorded 1936. Related: Hollered; hollering. As a noun, from 1896, earlier hollar (1825).
(also holler-song) A Southern black folk song with spoken or shouted words, a precursor of the blues song: You find hollers in many of Leadbelly's recordings and songs (1930s+)verb