hoop·la

[hoop-lah]
noun Informal.
1.
bustling excitement or activity; commotion; hullabaloo; to-do.
2.
sensational publicity; ballyhoo.
3.
speech or writing intended to mislead or to obscure an issue.

Origin:
1865–70; < French houp-là! command (as to a child) to move, take a step

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2013.
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World English Dictionary
hoopla (ˈhuːplɑː) [Click for IPA pronunciation guide]
 
n
1.  (Brit) a fairground game in which a player tries to throw a hoop over an object and so win it
2.  slang (US), (Canadian) noise; bustle
3.  slang (US) nonsense; ballyhoo
 
[C20: see whoop, la²]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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00:10
Hoopla is always a great word to know.
So is bezoar. Does it mean:
a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.
a calculus or concretion found in the stomach or intestines of certain animals, esp. ruminants, formerly reputed to be an effective remedy for poison.
Etymonline
Word Origin & History

hoopla
1877, hoop la, Amer.Eng., earlier houp-la, exclamation accompanying quick movement (1870), of unknown origin, perhaps borrowed from Fr. houp-là "upsy-daisy," also a cry to dogs, horses, etc.
Online Etymology Dictionary, © 2010 Douglas Harper
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Slang Dictionary

hoopla definition

[ˈhuplɑ] or [ˈhuplə]
  1. n.
    hype; an outcry; a fuss or a to-do. : What's all this hoopla about?
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition.
Copyright 2007. Published by McGraw Hill.
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Example sentences
And that role is important because, you know, the hoopla and the fireworks will
  come to an end.
But amid the hoopla that this widely publicized finding generated, a critical
  fact was often overlooked.
The hoopla has died down since then, but the image continues to be popular.
But all the hoopla cannot conceal the party's insecure state.
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