noun Informal.
bustling excitement or activity; commotion; hullabaloo; to-do.
sensational publicity; ballyhoo.
speech or writing intended to mislead or to obscure an issue.

1865–70; < French houp-là! command (as to a child) to move, take a step

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
hoopla (ˈhuːplɑː)
1.  (Brit) a fairground game in which a player tries to throw a hoop over an object and so win it
2.  slang (US), (Canadian) noise; bustle
3.  slang (US) nonsense; ballyhoo
[C20: see whoop, la²]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Word Origin & History

1877, hoop la, Amer.Eng., earlier houp-la, exclamation accompanying quick movement (1870), of unknown origin, perhaps borrowed from Fr. houp-là "upsy-daisy," also a cry to dogs, horses, etc.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Hoopla for new research on the genetics of schizophrenia is misplaced.
It was the kind of hoopla you'd expect for an actual scientific advance.
It is easy to dismiss the hoopla as another regrettable example of loopy
  celebrity politics.
The voters should concentrate on the candidates' plans to overcome those
  obstacles, not on needless hoopla over outsourcing.
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