house brand


noun
  1. a brand name used by a retailer for a product or product line made specifically for or by the retailer.

  2. such a product, usually offered at a lower price than a comparable name-brand product.

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024

How to use house brand in a sentence

  • Why, this very first trip he's sold more goods on his own say-so than on the house brand.

    John Wesley, Jr. | Dan B. Brummitt