house brand
noun
a brand name used by a retailer for a product or product line made specifically for or by the retailer.
such a product, usually offered at a lower price than a comparable name-brand product.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024
How to use house brand in a sentence
Why, this very first trip he's sold more goods on his own say-so than on the house brand.
John Wesley, Jr. | Dan B. Brummitt
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