And those who take issue with the ice bucket challenge have found an unexpected spokesperson in Jackass alum Steve-O.
“Wayne will be doing the ice bucket Challenge for ALS,” the spokesman told Business Insider.
Charlie Sheen takes things to the next level in his own ice bucket challenge video.
The ice bucket Challenge raised more than $50 million in the past three months largely by accident.
In terms of the financial success of the ice bucket Challenge, the Dead also had some financial success in an unusual way.
In fact, you could say Deadheads invented viral marketing like the ice bucket Challenge.
The ice bucket Challenge to strike out ALS has dominated Facebook pages and Twitter feeds of young and old for most of August.
He took the hint, and when the waiter brought our late dinner, the ice bucket had eight frosty bottles.