When a company lives by the icon, it can, at the very least, impale itself on the icon.
These can be invasive, shift around while exercising and god forbid you do anything where you fall and impale yourself on it.
Don't take my track, or you may impale me like a roast pig on a spit.
He allowed us to go on without ordering his men to impale us.
The elephants trumpeted shrilly; and while some tried to charge it and impale it on their tusks, others stampeded.
Nor would he do so if his hobby were to impale human beings.
Somewhere about this date an unsuccessful application was made to impale the arms of Shakespeare with those of Arden.
Sir,—Allow me to impale Mr. Dexter on the horns of a dilemma.
As for Conan, it will afford me intense pleasure, if we take him alive, to impale him on the palace steps.'
Or wilt thou nail a man on a cross, or impale him on a stake?
1520s, "to enclose with stakes, fence in," from Middle French empaler and directly from Medieval Latin impalare "to push onto a stake," from assimilated form of in- "into, in" (see in- (2)) + Latin palus "a stake, prop, stay; wooden post, pole," from PIE *pak-slo-, from root *pag-/*pak- "to fasten" (see pact). Sense of "pierce with a pointed stake" (as torture or punishment) first recorded 1610s. Related: Impaled; impaling.