When a company lives by the icon, it can, at the very least, impale itself on the icon.
These can be invasive, shift around while exercising and god forbid you do anything where you fall and impale yourself on it.
1520s, "to enclose with stakes, fence in," from Middle French empaler and directly from Medieval Latin impalare "to push onto a stake," from assimilated form of in- "into, in" (see in- (2)) + Latin palus "a stake, prop, stay; wooden post, pole," from PIE *pak-slo-, from root *pag-/*pak- "to fasten" (see pact). Sense of "pierce with a pointed stake" (as torture or punishment) first recorded 1610s. Related: Impaled; impaling.