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[in-fuh-mur-shuh l, -foh-] /ˌɪn fəˈmɜr ʃəl, -foʊ-/
noun, Radio and Television.
a long commercial that informs or instructs, especially in an original and entertaining manner:
an infomercial on making Christmas decorations using the sponsor's brand of glue.
Also, informercial.
blend of information and commercial Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for infomercial
  • White demonstrates the technology in the vintage-looking infomercial embedded above.
  • Thirty years ago, infomercial producers knew choice had to be avoided.
  • Therefore, infomercial producers should ask for materials to back up the claims in the ad.
British Dictionary definitions for infomercial


a short film, usually for television, which advertises a product or service in an informative way
Word Origin
C20: from info + (com)mercial
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for infomercial

1983, from info- + commercial. Before infomercial was the print form, advertorial (1961).

Online Etymology Dictionary, © 2010 Douglas Harper
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Slang definitions & phrases for infomercial



A television program that tells or teaches something and is also advertising a product: has been doing infomercials, a Taco Bell ad/ Infomercials got their initial boost in 1984, when the FCC freed local stations from limits on the amount of commercial time they could air

[1983+; fr information plus commercial]

The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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Related Abbreviations for infomercial


information commercial
The American Heritage® Abbreviations Dictionary, Third Edition
Copyright © 2005 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Encyclopedia Article for infomercial

In 1964 a gadget inventor and salesman named Ron Popeil started a company named Ronco and became instrumental in creating the television infomercial industry in the U.S. Poised between superficial talk shows and the strident tones of Madison Avenue, the half-hour ads originally existed in a kind of television netherworld--shown only late at night after most consumers had gone to bed. By 1995, however, infomercials were no longer limited to appliances such as Veg-O-Matics and the Ronco food dehydrator. Their products ranged from high-priced Barbie dolls to citrus fruit, from skin- and hair-care products to diet regimens, and from investment advice to methods for improving interpersonal relationships.

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Encyclopedia Britannica, 2008. Encyclopedia Britannica Online.
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