No bruised feelings involved, no accusation of an -ism, and no conceivable way of salvaging the “brand.”
As for manufacturing, this is the third straight month that the ism has reported the sector shrinking.
The storm of conflicting opinions centers on the Mrs. Thatcher who became a symbolic figure, even an ‘ism.’
suffix forming nouns of action, state, condition, doctrine, from French -isme or directly from Latin -isma, -ismus, from Greek -isma, from stem of verbs in -izein. Used as an independent word, chiefly disparagingly, from 1670s.
Action, process; practice: vegetarianism.
Characteristic behavior or quality: puerilism.
State; condition; quality: senilism.
State or condition resulting from an excess of something specified: strychninism.
Doctrine; theory; system of principles: Darwinism.