list price

noun
the price at which a product is usually sold to the public and from which a trade discount is computed by a wholesaler.

Origin:
1870–75

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2013.
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Collins
World English Dictionary
list price
 
n
the selling price of merchandise as quoted in a catalogue or advertisement

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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00:10
List price is always a great word to know.
So is gobo. Does it mean:
a stew of meat, vegetables, potatoes, etc.
a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.
American Heritage
Cultural Dictionary

list price definition


The stated price of a commodity before any discount or other reduction.

The American Heritage® New Dictionary of Cultural Literacy, Third Edition
Copyright © 2005 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Example sentences
Hospitals do this largely because insurers negotiate discounts off the list
  price, creating incentives to inflate charges.
The distinction is based on how well new models are expected to retain their
  original list price after five years of ownership.
The giveaway product's list price is used to calculate the net price.
Owners can get the new versions for a fraction of their list price.
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