It’s about time. We are now on Instagram!
The word Adjusto-Lite for portable electric lamps was opposed by the user of a trade mark Auto-lite registered before the date of use claimed by the applicant. ["The Trade-Mark Reporter," 1922]
Not serious; not scholarly; watered down; popularized: there's myth lite apres Joseph Campbell, Pinkola Estes, etc
[1980s+; fr the misspelling of light used to identify less fattening, less intoxicating, etc, products, esp beer]