follow Dictionary.com

Stories We Like: A Guide to the Comma

loss leader

noun
1.
a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store.
Compare leader (def 4).
Origin
1920-1925
1920-25
Related forms
loss-leading, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source
British Dictionary definitions for loss-leader

loss leader

noun
1.
an article offered below cost in the hope that customers attracted by it will buy other goods
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Cite This Source

Word of the Day

Difficulty index for loss leader

Few English speakers likely know this word

Word Value for loss

4
5
Scrabble Words With Friends

Quotes with loss-leader