make-or-break

[meyk-er-breyk]
adjective
either completely successful or utterly disastrous: a make-or-break marketing policy.

Origin:
1915–20

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
As even that ghastly supply dwindles, three survivors embark on a make-or-break journey to find help.
But for someone with an unusual background the essay can be the make-or-break piece of evidence.
It is a commonplace of political journalism to say that a conference speech is make-or-break for a party leader.
Efficiency is the make-or-break of any energy technology.
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