market share

Market Share

The percentage of total industry sales that is made up by a particular company's individual sales.

Investopedia Commentary

For example, because Coca-Cola's sales have historically made up a large percentage of the total sales of the cola beverage industry, the company has held a large portion of its industry's market share.

Related Links

Great Expectations: Forecasting Sales Growth
Introduction to Fundamental Analysis
Understanding The Income Statement

See also: COGS, Income Statement, Net Income, Net Sales, Operating Income, Revenue Per Employee, Revenue Per User, Top Line

market share

The proportion of industry sales of a good or service that is controlled by a company. Some investors prefer companies with relatively large market shares because they are generally less likely to be squeezed by competitors.