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market share

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market share

–noun Economics.
the specific percentage of total industry sales of a particular product achieved by a single company in a given period of time.
market share  
n.  The proportion of industry sales of a good or service that is controlled by a company.

Market Share

The percentage of total industry sales that is made up by a particular company's individual sales.

Investopedia Commentary

For example, because Coca-Cola's sales have historically made up a large percentage of the total sales of the cola beverage industry, the company has held a large portion of its industry's market share.

Related Links

Great Expectations: Forecasting Sales Growth
Introduction to Fundamental Analysis
Understanding The Income Statement

See also: COGS, Income Statement, Net Income, Net Sales, Operating Income, Revenue Per Employee, Revenue Per User, Top Line


market share

The proportion of industry sales of a good or service that is controlled by a company. Some investors prefer companies with relatively large market shares because they are generally less likely to be squeezed by competitors.


Main Entry: market share
Function: noun
: the percentage of the market for a product or service that a company supplies
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