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market-research

 - 2 dictionary results

market research

–noun
the gathering and studying of data relating to consumer preferences, purchasing power, etc., esp. prior to introducing a product on the market.

Origin:
1925–30

mar⋅ket-re⋅search

[mahr-kit-ree-surch, -ri-surch]
–verb (used with object)
to conduct market research on.

Origin:
1965–70
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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