A $3 pouch of Bugler ends up retailing inside for about $600—a 20,000% markup.
The markup is so absurd that it's barely worth borrowing picking up anything except special magical items.
markup, Committee on Small Business, H.R.2751 — “Commonsense Construction Contracting Act of 2013”
In computerised document preparation, a method of adding information to the text indicating the logical components of a document, or instructions for layout of the text on the page or other information which can be interpreted by some automatic system.
For example, the source of this dictionary is marked up by enclosing cross-references in curly braces which are significant to the World-Wide Web server software.