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media event

a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.
Origin of media event
1970-75 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for media event
  • There are times when a press conference or media event is the best way to deliver important information about your program.
  • The views, captured in a virtual tour shown off by the developer in a media event this week, are indeed stunning.
British Dictionary definitions for media event

media event

an event that is staged for or exploited by the mass media, whose attention lends it an apparent importance
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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