media event

noun

a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.

Origin:
1970–75

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2013.
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Collins

World English Dictionary

media event

—n
	an event that is staged for or exploited by the mass media, whose attention lends it an apparent importance

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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00:10

Media event is always a great word to know.

So is ort. Does it mean:

a chattering or flighty, light-headed person.

a scrap or morsel of food left at a meal.

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Example sentences

There are times when a press conference or media event is the best way to deliver important information about your program.

The views, captured in a virtual tour shown off by the developer in a media event this week, are indeed stunning.

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Matching Quote

"Television was far more pervasive and radicalizing than printing had been. It was massive. When Riesman and others spoke of books, magazines, and radio as mass media, they could not imagine the size and shape of television. There never had been a medium that could reach everybody, and reach them with images of behavior as behavior without the rationalization of words. The audience for its programs was drawn from every social class and every social element. By the mere act of watching television, a heterogeneous society could engage in a purely homogeneous activity. Television images are more rapid and transient than the printed word. They make no demand on us to remember or reflect on them. This impermanence and the time of consumption cause us to spend extended hours with the medium but significantly less time with any one image or sequence of images. Television is instantaneous and simultaneous: Everyone gets the message at the same time and, at the same time that an event is happening. There is no lag time between a reporter witnessing an event and reporting it, and no time for reflection and analysis."

-William J. Donnelly