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mindshare

/ˈmaɪndˌʃɛə/
noun
1.
the level of awareness in the minds of consumers that a particular product commands
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for mindshare
noun

the amount of attention required by something, the time spent thinking about something

noun

the development of consumer awareness about a specific product or brand in hopes that they will buy the product or brand

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