mom-and-pop

[mom-uhn-pop]
adjective
1.
of or pertaining to a small retail business, usually owned and operated by members of a family: a mom-and-pop grocery.
2.
of or indicating something, as an enterprise, investment, or project, that is independent, small in scope, and modestly financed.
noun, plural mom-and-pops.
3.
a small-scale, owner-operated business.

Origin:
1950–55, Americanism

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
Amazon's campaign strategy is now to evoke sympathy for these mom-and-pop
  stores.
The business is dominated by tiny mom-and-pop stores.
They start up small mom-and-pop, hole-in-the wall restaurants and dry goods
  businesses worldwide.
Mom-and-pop stores have more leeway on discounts, especially if you're a
  regular customer.
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