motivation research

noun

the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing.

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Also, motivational research.

Origin:
1950–55

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Motivation research is always a great word to know.

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a chattering or flighty, light-headed person.

a fool or simpleton; ninny.

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