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narrowcast

 - 2 dictionary results

nar⋅row⋅cast

[nar-oh-kast, -kahst]
–verb (used without object), -cast or -cast⋅ed, -cast⋅ing. Radio and Television.
to aim a program or programming at a specific, limited audience or sales market.

Origin:
1770–80, for an earlier sense; narrow (broad)cast
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
Cite This Source Link To narrowcast
nar·row·cast   (nār'ō-kāst')   
intr.v.   nar·row·cast, nar·row·cast·ing, nar·row·casts
To transmit, as by cable, programs confined to the interests of a specific group of viewers, subscribers, or listeners, such as physicians, businesspeople, or teenagers.

[narrow + (broad)cast.]
nar'row·cast'er n.
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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