neuromarketing

World English Dictionary
neuromarketing (ˈnjʊərəʊˌmɑːkɪtɪŋ)
 
n
the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
Cite This Source
Dictionary.com's 21st Century Lexicon
Main Entry:  neuromarketing
Part of Speech:  n
Definition:  the study of neurological responses to marketing messages; also written neuro-marketing
Example:  Neuromarketing often involves fMRI scans.
Etymology:  2002
Usage:  neuromarketer, n
Dictionary.com's 21st Century Lexicon
Copyright © 2003-2014 Dictionary.com, LLC
Cite This Source
Copyright © 2014 Dictionary.com, LLC. All rights reserved.
  • Please Login or Sign Up to use the Recent Searches feature