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neuromarketing

/ˈnjʊərəʊˌmɑːkɪtɪŋ/
noun
1.
the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
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Contemporary definitions for neuromarketing
noun

the study of neurological responses to marketing messages; also written neuro-marketing

Examples

Neuromarketing often involves fMRI scans.

Word Origin

2002

Usage Note

neuromarketer, n

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