World English Dictionary
neuromarketing (ˈnjʊərəʊˌmɑːkɪtɪŋ)
the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques

Collins English Dictionary - Complete & Unabridged 10th Edition
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Main Entry:  neuromarketing
Part of Speech:  n
Definition:  the study of neurological responses to marketing messages; also written neuro-marketing
Example:  Neuromarketing often involves fMRI scans.
Etymology:  2002
Usage:  neuromarketer, n's 21st Century Lexicon
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