neuromarketing

World English Dictionary
neuromarketing (ˈnjʊərəʊˌmɑːkɪtɪŋ)
 
n
the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques

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Neuromarketing is always a great word to know.
So is interrobang. Does it mean:
a printed punctuation mark (‽), available only in some typefaces, designed to combine the question mark (?) and the exclamation point (!), indicating a mixture of query and interjection, as after a rhetorical question.
an arrangement of five objects, as trees, in a square or rectangle, one at each corner and one in the middle.
Dictionary.com's 21st Century Lexicon
Main Entry:  neuromarketing
Part of Speech:  n
Definition:  the study of neurological responses to marketing messages; also written neuro-marketing
Example:  Neuromarketing often involves fMRI scans.
Etymology:  2002
Usage:  neuromarketer, n
Dictionary.com's 21st Century Lexicon
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