[noo-voh reesh; Fr. noo-voh reesh] 
[noo-voh reesh; Fr. noo-voh reesh] . | a person who is newly rich: the ostentation of the nouveaux riches of the 1920s. |
| nou·veau riche (nōō'vō rēsh') n. pl. nou·veaux riches (nōō'vō rēsh') One who has recently become rich, especially one who flaunts newly acquired wealth. [French : nouveau, new + riche, rich.] |
A pejorative term for one who has recently become rich and who spends money conspicuously. From French, meaning “new rich.”