O2O

or O-to-O, o·2o, o-to-o

[ oh-too-oh ]

Phonetic (Standard)IPA

abbreviation for

online-to-offline (denoting business transactions in which the consumer finds and pays for a product or service online but receives it at the store or other business).
offline-to-online (denoting business transactions in which the consumer finds and receives a product or service at a store or other business but pays for it online, as with a smartphone).

Origin of O2O¹

Patterned on B2B, B2C

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