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not having a recognized or popular brand or name:
an off-brand TV set.
being a cheap or inferior brand or grade:
off-brand batteries that never work when you need them.
a brand or name that is unrecognized or relatively unfamiliar.
a cheap or inferior brand.
Based on the Random House Dictionary, © Random House, Inc. 2015.
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Examples from the web for
Don't be fooled by an
ink that appears to be a bargain.
That's a great business model, until some
ink vendor offers a cheaper version of the same cartridge.
Times may be tough, but that doesn't mean you have to resort to
Instead they received certificates supposedly redeemable for
computers but that required payment of additional fees.
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Nearby words for off-brand
off the handle
off the hog
off the hook
off the mark
off the needle
off the pace
off the rack
off the rails
off the record
off the shelf
off the top
off the top of one's head
off the track
off the trolley
off the wagon
off the wall
off with her head! off with his head!
off-balance sheet reserve