off-brand

[awf-brand, of-]
adjective
1.
not having a recognized or popular brand or name: an off-brand TV set.
2.
being a cheap or inferior brand or grade: off-brand batteries that never work when you need them.
noun
3.
a brand or name that is unrecognized or relatively unfamiliar.
4.
a cheap or inferior brand.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
Don't be fooled by an off-brand ink that appears to be a bargain.
That's a great business model, until some off-brand ink vendor offers a cheaper version of the same cartridge.
Times may be tough, but that doesn't mean you have to resort to off-brand booze.
Instead they received certificates supposedly redeemable for off-brand computers but that required payment of additional fees.
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